Contact Details
Mr David Green
CEO
Martin Place
Sydney NSW 2000
W bigmobile.com/...
E sales@bigmobile.com...
Big Mobile
Big Picture mobile advertising platform and ad-network
The traditional method for booking interactive advertising campaigns for mobile platform is highly inefficient and offers limited insights into a campaign’s performance. The Big Picture mobile advertising platform and ad-network from Big Mobile simplifies this process and adds sophisticated management and analytics tools to improve performance for advertisers, agencies and mobile publishers and carriers.
Advertisers and agencies use Big Picture to sign off on insertion orders for advertising banners and campaign sites online by clicking through from an email. Advertiser campaign data is then input directly across multiple portals to generate precise billing amounts, with this data ingested into an online business reporting system.
Big Picture maintains an extensive database of mobile phone users based on network operator phone records to ensure that consumers receive relevant advertising, improving campaign effectiveness. User profiles can be interrogated during their browsing session to ensure the most relevant advertisements are displayed within a millisecond of the page loading on their handset. Advertisers and agencies can log in to Big Picture to see campaign results and optimise campaigns in real time.
Mobile site publishers can use Big Picture’s reporting and analytics tools to understand how they are performing against revenue targets and gain insights into how they can improve their sites to attract more consumers.
Big Picture can support advertising on more than 1000 mobile phone from Apple’s iPhone to entry-level feature phones, allowing advertisers to reach the widest range of consumers. It is used by News Digital Media and on VHA’s Planet 3 portal. There is significant international potential thanks to expected growth in mobile internet users from 76 million in 2007 to nearly 700 million in 2013.