Marketing for High Growth

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Entrepreneurs who have high growth potential ventures need to develop marketing strategies for their business which fuel the growth potential they have. They need to move beyond basic marketing techniques with its focus on closing sales to a focus on developing long term relationships with customers. Their primary aim must be to develop customer experiences which promote repeat sales and referrals.

 

Tom McKaskill Diagnostic Tool

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E-Books

Tom McKaskill Marketing for High Growth PDF

Tom McKaskill Marketing for High Growth Ventures (for Kindle)
 

Videos

Early Stage Sales moderated by Jim Lattin

"How do you make that first sale when you are a 'no name' on the market? How do you leverage those early sales into a strong sales curve?"
Recorded: February 27, 2008 (Stanford University's Graduate School of Business)


GSB Alumni Entrepreneur Bootcamp: Early Stage Sales
Chuck DeVita, MBA '70, the founder of Growth Process Group (www.growthprocess.com) and an instructor in Stanford's CSP Program, will address the key success factors, processes and methods for finding your first enterprise customers as development partners to define your product and become your initial references. This session is most appropriate for those businesses selling products and solutions to medium to large-sized businesses.
Recorded July 21, 2010 (Stanford University's Graduate School of Business)


Websites

Startup Killer: the Cost of Customer Acquisition

 

My experiments in lean pricing

 

Pricing a breakthrough product